A street preacher climbs onto a crowded city bus in Brazil and starts rattling off questions in rapid-fire fashion to the sleepy commuters around him: Why do Brazilians no longer say good morning to each other anymore? Why has society become so divided and cold? And why are people turning their hatred against the government into hatred against one another?
The scene is from a video that will be tested on social media as a potential ad for Jair Bolsonaro, according to Arick Wierson, who advises the former Army captain’s campaign on public relations. Depending on its success, it could be used on television, he said. Bolsonaro’s press officers didn’t respond to requests for comment.