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Tronc Is Changing Its Ridiculed Name Back to Tribune Publishing

  • Widely ridiculed moniker is cast into dumpster after short run
  • Top shareholder had signaled the change was in the works
Operations At The Printing Press Of The Country's Highest Circulated Newspaper El Tiempo
Photographer: Maurico Palos/Bloomberg

Newspaper publisher Tronc Inc. is changing its name back to Tribune Publishing Co., killing off one of the most-ridiculed monikers in corporate history.

The change takes effect Oct. 9 and the stock will begin trading the next day under the new symbol TPCO, the Chicago-based company said Thursday.