Sarah Jessica Parker Is Building a Stiletto Empire
The “Sex and the City” icon is leveraging her famous character’s weakness for shoes into the latest celebrity brand. Now comes the hard part.
Sarah Jessica Parker visits Bloomingdales in New York on April 7.
Photographer: Noam Galai/Getty ImagesSarah Jessica Parker is holding court inside her new shoe store in lower Manhattan, wearing a pair of her own heels and surrounded by cameras and staff. Outside, past the security guards, dozens of fans are lined up to meet her and perhaps buy some sandals. Passersby scurry up to the windows to snap a quick pic.
“We’re very lucky to have this spot,” Parker says, gliding over to a couch in the middle of her shop, the latest outpost for her slowly expanding stiletto empire. A portrait of herself trying on a pair of red pumps beside piles of shoeboxes hangs behind her. She explains why she likes being amid the cobblestones of New York’s Seaport District, dangerous territory for any four-inch heel. “The comings and the goings and the traffic—I just love it.”