Fiat Chrysler's Ram Pulls Another Upset Topping GM's Silverado
The 2019 Dodge Ram 1500
Photographer: Daniel Acker/BloombergThis article is for subscribers only.
In the hotly contested race for big pickup profits, Fiat Chrysler Automobiles NV has pulled an upset the last two months as its freshly redesigned Ram truck outsold General Motors Co.’s Chevrolet Silverado, according to sales data obtained by Bloomberg News.
Ram was second only to Ford Motor Co.’s F-Series, the top-selling vehicle line in America, thanks to a mix of new styling and generous incentives as the Italian-American automaker continues to produce and sell both new and old versions of its pickup.