Hodinkee
Japan’s Seiko Launches New Luxury Watch Company
By introducing the first independent Grand Seiko subsidiary, Seiko Japan makes its push into the U.S. luxury watch segment clear.
Originally published by Joe Thompson on Hodinkee.
In March of last year, Japan's Seiko Watch Corp. separated its Grand Seiko collection of hand-assembled luxury watches from the core Seiko brand. It made Grand Seiko a full-fledged brand of its own, with its own separate identity and trade dress, distinct from the lower-priced Seiko brand.