JetBlue Mimics Larger U.S. Rivals by Adding No-Frills Fare Class
- Carrier says lower fares will retain ‘full JetBlue experience’
- Details of new pricing system to be disclosed next year
A JetBlue Airways Corp. Airbus A321 plane.
Photographer: Mark Kauzlarich/BloombergThis article is for subscribers only.
JetBlue Airways Corp. will offer its own version of a basic economy fare, saying its “success is at risk” if it doesn’t match the discounted, no-extras tickets being sold by larger rivals.
The change will be part of a broader shakeup of JetBlue’s fare system that will debut next year, President Joanna Geraghty told airline employees in a message Friday. JetBlue’s version will retain services like free WiFi and a carry-on bag and personal item at no charge, she said.