Fashion

How a New Designer at LVMH Could Shift the Luxury Landscape

  • Master of skinny jeans to hold first show at Celine label
  • French company wants to turn Celine into latest megabrand
How LVMH's New Designer Might Shift the Luxury Landscape

Hedi Slimane will show his first collection for LVMH’s Celine label on Friday. Under the star designer, who’s returning to fashion after a two-year hiatus, the French conglomerate wants to double or triple Celine’s sales within five years, adding new product categories to transform it into a megabrand on the scale of Christian Dior or Prada.

Here’s how the most anticipated show of Paris Fashion Week could affect the luxury sector’s bottom line.