Hodinkee
Richard Mille and Audemars Piguet Abandoning SIHH
First Swatch at Baselworld, now this. Big changes are coming to the major tradeshows for high-end timepieces
Source: Hodinkee
Originally published by James Stacey on Hodinkee.
In a press release distributed earlier today, Richard Mille has announced their intention to withdraw from the SIHH. While the brand will still display at the 2019 show in January, as they have in the past, they will not be present at SIHH 2020. This undoubtedly comes as a hit to SIHH at large, as Richard Mille has become a noted player in the modern haute horlogerie landscape and has previously used the show to launch several noteworthy pieces.