Hyperdrive
Moscow Car Crash Turns Into Porsche-Backed AR Concept
Porsche, Alibaba have invested in WayRay’s windshield-display system
Source: WayRay AG
This article is for subscribers only.
For Vitaly Ponomarev, a fender-bender in his Audi A6 has turned into an $80 million opportunity.
The 30-year-old -- who claims to have careful driving habits -- collided with the car in front of him while looking down at his gadget for directions on one of Moscow’s ring roads in 2012. The mishap spurred an idea: if he could find a way to project directions onto the windshield, drivers wouldn’t take their eyes off the road to find their way.