Hyperdrive
Tesla Is Offering Customers Incentives in an End-of-Quarter Push
- Longtime Tesla customers volunteer at local delivery centers
- Musk is eager for sustainable profits and positive cash flow
This article is for subscribers only.
Tesla Inc. is offering incentives and tapping an army of brand-loving volunteers in a frantic push to boost sales and deliveries before the end of the quarter.
If the final days of the second quarter were all about trying to prove to investors that Tesla can ramp up output of its mission-critical Model 3 electric sedan, then the third period is about getting the cars out the door fast enough to drive up revenue and move the money-losing company toward profitability.