Amazon to Open a New ‘4-Star’ Physical Store Concept in New York
- New retail location features popular devices, home goods, toys
- E-commerce pioneer continues to push into brick-and-mortar
An AmazonGo store in Seattle.
Photographer: Mike Kane/BloombergThis article is for subscribers only.
Amazon.com Inc. will open a new store in New York City on Thursday featuring top-selling and highly rated products, the online retailer’s latest effort at physical stores, where most consumer spending still occurs.
Dubbed "Amazon 4-Star," the new location will feature devices, kitchen items, toys, books, and games. All products are items sold on Amazon that customers have rated four stars and above, are top sellers, or are new and trending. Members of the company’s Prime subscription service pay the online price, while other shoppers pay more.