5G Service Unleashes Fresh Threat to Endangered Cable TV Bundle
- Verizon launches home service next week; AT&T follows soon
- Price wars in wireless could spread to TV, hurting margins
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Wireless carriers have spent years pounding each other with discounts like family plans, taxes-included offers, unlimited data and free Netflix. Now they’re putting their targets on the cable industry.
Verizon Communications Inc. plans to launch the nation’s first 5G -- or fifth generation -- wireless service in four cities next week. Using new frequencies that beam data straight to home receivers, the phone giant promises to match or beat the fastest cable offerings and deliver the ultra-HD videos consumers have come to expect on their living-room sets.