AT&T Ad Unit Now Called ‘Xandr’ in Nod to Alexander Graham Bell
- Phone giant sees rich ad potential in its 170 million users
- Aim is use customer data for more targeted marketing efforts
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AT&T Inc. named its new advertising and analytics division “Xandr,” making it the home of technology businesses including AdWorks and AppNexus.
The name unveiled Tuesday won out over two other undisclosed titles that AT&T was considering and “draws inspiration” from Alexander Graham Bell, the founding father of U.S. phone service, according to the company, which was hosting advertising executives at a resort in Santa Barbara, California.