Amazon Comes Up With Another Way to Get Alexa Into Your Home

  • Technology giant makes its first investment in a homebuilder
  • Plant Prefab to let buyers customize homes with voice devices
Amazon's Alexa Leads Competitors in Connected Home Tech, Feinseth Says
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Amazon.com Inc. has shown a boundless desire to put its Alexa smart-home devices in every nook and cranny of people’s houses. Just last week, it announced a raft of new gadgets, including a microwave and clock.

Now it’s making its first bet on a homebuilder.