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Weight Watchers Bets a Brand Overhaul Can Extend Oprah’s Rally

  • Rebrands as ‘WW’ in focus on wellness over shedding pounds
  • Stock has risen 400 percent since Oprah joined the board
Weight Watchers International Inc. food products are displayed for a photograph in New York. 

Weight Watchers International Inc. food products are displayed for a photograph in New York. 

Photographer: Michael Nagle/Bloomberg

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Weight Watchers is betting its future on two letters.

The health-and-wellness company is changing its name to WW, as Chief Executive Officer Mindy Grossman tries to draw more consumers to the weight-loss program in a bid to extend the momentum fueled by Oprah Winfrey’s embrace of the brand nearly three years ago.