Bloomberg Best features the best stories of the day from Bloomberg Radio, Bloomberg Television, and 120 countries around the world.
If the only thing you know about sports is who wins and who loses, you are missing the highest stakes action of all. The business owners that power this multibillion dollar industry are changing, and a new era of the business of sports is underway. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back page entertainment. And the decisions they make have huge consequences, not just for the bottom line, but for communities, cities, even entire countries.
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Weight Watchers International Inc. food products are displayed for a photograph in New York.
Photographer: Michael Nagle/Bloomberg
Shelly Hagan and
Weight Watchers is betting its future on two letters.
The health-and-wellness company is changing its name to WW, as Chief Executive Officer Mindy Grossman tries to draw more consumers to the weight-loss program in a bid to extend the momentum fueled by Oprah Winfrey’s embrace of the brand nearly three years ago.