Sweating His Path to a Billion-Dollar Fortune the Italian Way

  • Nerio Alessandri is seen as a godfather of the fitness economy
  • Shares of his firm, Technogym, climbed 46% in the past year

Nerio Alessandri

Photographer: Tom Metcalf/Bloomberg

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Nerio Alessandri is moonlighting as the world’s wealthiest -- and perhaps best dressed -- personal trainer.

Sporting a blue blazer and chinos, the billionaire founder and chief executive officer of Technogym SpA is demonstrating his company’s top-of-the-line Kinesis Personal Vision machine, whose sleek combination of aluminum alloy arms, cables and polished steel panels allows users to perform more than 200 exercises.