Cars
Volvo’s Polestar to Try All-Inclusive ‘Subscriptions’ With U.S. Debut
Its first fully electric cars are aimed directly at Tesla, but won’t be revealed till early next year.
Polestar 1 hybrid.
Source: Polestar
Polestar Performance AB announced details on Thursday of the framework it will use to promote sales for its new electric cars, the Polestar 1 and Polestar 2. The marque is the performance luxury brand of Volvo Cars, owned by Zhejiang Geely Holding Group Co.
The idea behind the service is less like leasing or car-sharing and more like that of Netflix Inc., with customers choosing from an all-inclusive subscription model that combines automotive costs such as insurance and maintenance into a single monthly payment. No money will be required upfront.