Airstream Wants to Cash In on Its Classic Americana Vibe in China
With U.S. sales continuing to climb, the RV manufacturer eyes a global expansion.
Source: Airstream
Millennials can’t seem to get enough of recreational vehicles. Airstream’s tech-savvy RVs continue to sell through the roof as the outdoorsy, Instagram-obsessed generation looks to disconnect in the American wilderness, while still connecting to Wi-Fi.
Airstream announced its fifth consecutive year of sales growth on Thursday. Sales have increased a whopping 218 percent over the past five years and are up an additional 24 percent this year. Millennials are driving that growth, according to Airstream President and Chief Executive Officer Bob Wheeler. “They think that experiences, adventure and people are what create real value in their life,” he said. “And the RV is just a conduit for that lifestyle.” Forty-five percent of Airstream customers last year purchased an RV for the first time, Wheeler added.