With Amazon Probe, EU Takes Cue From 'Hipster' Antitrust

  • European Union opened preliminary antitrust probe into Amazon
  • EU flags concerns about data Amazon collects from retailers
Why the EU May Be Considering an Antitrust Probe of Amazon
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The European Union’s antitrust cop has taken an aggressive lead in regulating U.S. tech giants in recent years. But with its latest query into Amazon.com Inc., the EU is echoing the views of a 29-year-old legal scholar across the Atlantic.

EU Competition Commissioner Margrethe Vestager said Wednesday she had begun a preliminary probe into whether data the e-commerce giant collects from retailers that sell on its site gives Amazon an edge in marketing its own products to customers and squeezing out more sales as a result.