Deals
Comcast-Fox Battle for Sky May Be Decided in One-Day Auction
- Shorter contest emerging as favored method to decide outcome
- Winning Sky would help U.S. media giants compete with Netflix
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The drawn-out battle for control of Sky Plc is likely to be settled in an abbreviated auction starting this Saturday, in a showdown to seal the fate of Europe’s biggest satellite broadcaster.
An auction lasting as little as one day has emerged as the favored structure to end the 26 billion-pound ($34 billion) contest for the U.K. pay-TV company in talks between Britain’s Takeover Panel, Sky and the two bidders, 21st Century Fox Inc. and Comcast Corp., according to people familiar with the matter.