Dolby Looks to Use ‘Star Is Born’ Early Debut to Challenge Imax
A Star Is Born
Source: Warner Bros. Entertainment Inc.This article is for subscribers only.
Dolby Laboratories Inc., the audio pioneer that’s now challenging Imax Corp. in premium movie screens, looks to get a boost from “A Star Is Born.”
The film will open two days early on AMC Entertainment Holdings Inc.’s Dolby screens, providing a high-profile showcase of the platform before the drama debuts nationally on Oct. 5. Dolby, known more for sound than cinema visuals, has been trying to grab a bigger piece of the market for large-format screens with sharper pictures.