Ferrari Puts Special Edition Supercar at Heart of Strategy
- ‘Icona’ project aimed at boosting profit margin through 2022
- New plan seen as test for Marchionne’s successor Camilleri
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Ferrari NV is set to unveil a special edition supercar that will form an integral part of Chief Executive Officer Louis Camilleri’s highly-anticipated five-year strategy plan, according to people familiar with the matter.
The so-called "Icona" project, hinted to customers last month in an invitation, will broaden Ferrari’s offering of limited edition supercars -- a range including multi-million dollar models --- that are aimed at boosting profit margins, said the people, who asked not to be named because details aren’t yet public.