Time Magazine Acquired by the Benioffs, Founders of Salesforce.com

  • Entrepreneur and wife to purchase publication for $190 million
  • Meredith has sought to sell magazine since acquiring Time Inc.
Why the Benioffs Are Buying Time Magazine

Salesforce.com Inc. founder Marc Benioff and his wife Lynne agreed to acquire Time magazine from Meredith Corp. for $190 million in cash, joining Jeff Bezos among tech billionaires buying venerable print publications.

The move thrusts the brash 53-year-old entrepreneur, who helped lead the shift of software to an on-demand model, into a new role: media baron.