An Estonian Startup Is Undercutting Billion-Dollar Gaming Stores
- Ultra store to launch this fall as competitor to leader Steam
- Online stores face backlash over high costs to developers
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The world’s biggest app stores are facing increasing pushback by developers over the high costs they charge for connecting their games with users -- and new gaming platforms are looking to swoop in.
Tallinn-based Ultra will take 15 percent from sales it generates through its digital store, in a bid to challenge companies such as Alphabet Inc.’s Google, Apple Inc., and Steam, the industry-leading platform owned by Valve Inc., which takes a 30 percent cut.