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Toyota Ready to Share Hybrid-Car Secrets With China

  • Chinese officials said to ask Toyota to open up its technology
  • Broader acceptance of hybrids would help Toyota’s China push
Bloomberg business news
Bloomberg’s Kevin Buckland reports on Toyota’s China strategy.(Source: Bloomberg)
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Toyota Motor Corp. is preparing to divulge details of the hybrid-car engine technology it pioneered with the Prius to China in an attempt to catch up with rivals in the world’s biggest auto market.

Chinese officials asked Toyota to share its gasoline-electric technology to help local companies meet stricter emissions targets, people familiar with the matter said, asking not to be named because the talks are private. Seeing this as a chance to make inroads in China, Toyota has engaged in advanced talks to license its hybrid system to Chinese carmaker Geely Automobile Holdings Ltd., two of the people said.