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Sky Auction Prompts Fox and Comcast to Negotiate Rules

  • U.S. media giants are discussing auction’s rules of engagement
  • U.K. takeover process may help settle drawn-out battle
British Sky Broadcasting Group Plc Headquarters And Logos Ahead Of Results

Photographer: Simon Dawson/Bloomberg

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21st Century Fox Inc. and Comcast Corp., locked for months in a takeover battle for British broadcaster Sky Plc, are now in discussions to settle the rules of engagement for the final standoff.

The contest between the U.S. media giants for the London-based pay-TV company is drawing to a close. If neither drops out by Sept. 22, the companies head to an auction overseen by regulators, according to U.K. takeover rules.