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VW Is Halting Production of Its Iconic Beetle

  • Last car will roll off a Mexico assembly line in July 2019
  • Market moving on as boomers age and prefer SUVs, analyst says
Employees work at the VW Beetle plant in Puebla, Mexico in 2013.
Employees work at the VW Beetle plant in Puebla, Mexico in 2013.Photographer: Thomas Trutschel/Photothek via Getty Images
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Herbie is going on hiatus.

Volkswagen AG is ending worldwide production of its iconic Beetle, the model once so popular in North America that it prompted the German automaker to build its first factory on the continent in the 1960s. The last one will roll off the line from the company’s factory in the state of Puebla, Mexico, in July 2019.