Pursuits
Porsche Targets Uber-Addicted Millennials With Luxury Car-Sharing
The latest effort to fiddle with the ownership model includes pilot programs in Atlanta and California.
Porsche is widening its experimentation with alternatives to traditional car ownership, adding pilot programs on both U.S. coasts that target younger Americans for whom the concept of possessing an automobile is fluid at best.
The luxury automaker plans to offer daily or weekly rentals of its famous sports cars for Atlanta drivers, as well as car-sharing in San Francisco and Los Angeles through a partnership with startup Turo, a platform for car owners who want to rent out their vehicles.