Fevertree Bets on Premium Tequila in Bacardi Collaboration
- High-end beverage makers team up on citrus tonic mixer
- Collaboration to boost Fevertree’s U.S. presence, analyst says
Bottles of Fever-Tree tonic water.
Photographer: Simon Dawson/BloombergThis article is for subscribers only.
Fevertree Drinks Plc has teamed up with Bacardi Ltd.’s Patron Tequila to create a citrus tonic mixer, expanding beyond its customary gin and vodka companions alongside a leading brand in the U.S.
The limited-edition beverage is designed to create a range of drinks using the tequila and tonic combination, London-based Fevertree said in a statement Wednesday, and it’s available in some bars and restaurants in London and other U.K. cities.