Apple Touts Its Largest Screens, Cheaper Models in iPhone Revamp
- Company unveils faster iPhone Xs, bigger Xs Max, cheaper Xr
- Xr model may bring latest Apple features to more users
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Apple Inc. debuted a trio of iPhones on Wednesday, holding fast to what’s now a familiar strategy: getting new buyers to pay higher prices and gobble up more services, like storage and entertainment, as smartphone market growth slows.
The iPhone Xs, starting at $999, succeeds last year’s flagship model with a faster A12 processor and updated cameras. The iPhone Xs Max is a higher-end version with a 6.5-inch OLED screen, making it one of the biggest on the market -- and one of the most-expensive at $1,099 and up. There are 512 GB storage options for the first time.