Internet Ad Platform Criteo Tanks on Cold Shoulder From Facebook
- Falls as much as 16 percent after removal from partner list
- Lost Facebook marketing partner status in July, Goldman says
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Criteo fell to a record low after Facebook downgraded its relationship with the Internet ad platform, removing the company from the tech behemoth’s marketing partner list.
Facebook decertified Criteo as a marketing partner on July 1, Goldman Sachs analyst Heath Terry said. “This means that Criteo is no longer referenced as a Facebook preferred marketing partner and that the company will not have access to beta testing new features on the platform,” he wrote in a note to clients.