Buzz From Nike’s Kaepernick Campaign Now Worth More Than $163 Million

Nike Inc.’s market capitalization is down $3.4 billion since the company released its latest ad campaign featuring controversial quarterback-turned-activist Colin Kaepernick.

But it’s not all bad news. The latest estimates put the value of the media exposure from the campaign at more than $163 million, according to Apex Marketing Group -- almost four times the $43 million tallied in the first 24 hours since the ad debuted.