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Brooklyn Shopkeepers Test a Service to Fill in Amazon's Gaps

  • Startup to help small offline shops offer free local delivery
  • After trial in Brooklyn, EMain wants to take concept national
Operations Inside the Amazon.com Fulfillment Center On Cyber Monday

Photographer: David Paul Morris/Bloomberg

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With Amazon.com Inc. hitting a trillion-dollar valuation earlier this week, the company’s shadow looms over the entire retail industry.

But there are still sizable gaps that Amazon and other online giants don’t address, and that’s where Peter Price looks to build a business. The 78-year-old entrepreneur is seeking out mom-and-pop shops -- like the local butcher, toy store or pharmacy -- and trying to outfit them with e-commerce capabilities, including next-day delivery.