Climate Changed
Britons Among First to Try Out Carlsberg With Much Less Plastic
- Danish brewer rolls out initiatives to reach its ESGR goals
- CEO says environmental goals to help costs, perhaps not sales
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In its effort to use less plastic in its products, Carlsberg A/S will start gluing together the beer cans it sells in six-packs around the world.
Chief Executive Officer Cees ’t Hart says that a substance akin to dots of “chewing gum” will be used to keep the cans grouped, instead of the plastic web that traditionally holds cans together in their six-pack constellations. The company tried out about 40,000 different variations of glue before settling on the chewing gum variation.