Canon Joins Sony, Nikon in Battle for Pro-Photography Market
- New EOS R cameras go on sale late October for about $2,130
- Sony is the leader in professional-grade mirrorless cameras
A Canon Inc. EOS R mirrorless digital camera mounted with an RF 28-70mm f/2L USM standard zoom lens is displayed at an unveiling event in Tokyo.
Photographer: Kiyoshi Ota/BloombergThis article is for subscribers only.
Canon Inc. is finally entering the full-frame mirrorless camera market, joining Sony Corp. and Nikon Corp. in a new battleground for professional-grade camera equipment.
The Japanese electronics giant will begin selling in late October the EOS R for 237,500 yen ($2,130), a price tag targeted at professionals and enthusiasts. It aims to move 20,000 units a month.