WPP's New CEO Steps Out of Sorrell's Shadow Promising Change
- Read to take the top job immediately; Scott to stay as COO
- WPP has needed a new CEO since Sorrell’s abrupt April exit
Mark Read.
Source: WPP Plc
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Mark Read is stepping out from the shadow of WPP Plc founder Martin Sorrell as the advertising giant’s new chief executive officer, and he has a clear message: change is coming.
“There are no sacred cows,” Read said in a phone interview, shortly after WPP confirmed his appointment on Monday. In an unusually lengthy statement, Read promised renewal and a different style that would be “inclusive, respectful, collaborative, diverse” -- a thinly-veiled criticism of the approach of his former boss, who earned a reputation as abrasive to downright bullying.