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Ad Man Inspired by Goldman Becomes a Trade Desk Billionaire

  • Revenue surged 52% last year at Jeff Green’s advertising firm
  • He sold his previous company to Microsoft for undisclosed sum
Empire State Building seen from Madison Avenue at night
Photographer: Magali Delporte/Getty Images
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Making the ad world work more like financial markets has made Jeff Green a billionaire.

Green, 41, co-founded Trade Desk Inc. in 2009, seeing it as the Goldman Sachs of online advertising. The platform offers a marketplace that lets buyers place specific ads in front of a precisely targeted audience.