Trump-Friendly Tabloid National Enquirer Sees Decline in Circulation

Washington (AP) -- The National Enquirer has long explained its support for Donald Trump as a business decision based on the president's popularity among its readers. But private financial documents and circulation figures obtained by The Associated Press show that the tabloid's business was declining even as it published stories attacking Trump's political foes and, prosecutors claim, helped suppress stories about his alleged sexual affairs.

The Enquirer's privately held parent company, American Media Inc., lost $72 million for the year ending in March, the records obtained by the AP show. And despite AMI chairman David Pecker's claims that the Enquirer's heavy focus on Trump sells magazines, the documents show that the Enquirer's average weekly circulation fell by 18 percent to 265,000 in its 2018 fiscal year from the same period the year before — the greatest percentage loss of any AMI-owned publication. The slide follows the Enquirer's 15 percent circulation loss for the previous 12 months, a span that included the presidential election.