Honda Brings CR-V Back to Home Market to Fight Nissan, Toyota
- Carmaker targets deliveries of 1,200 units a month in Japan
- Local sales of Honda’s non-minicar models have fallen in 2018
Photographer: Dimas Ardian/Bloomberg
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Honda Motor Co. is bringing back the CR-V sport utility vehicle in Japan after a two-year hiatus, betting on the model to reclaim ground lost to rivals including Nissan Motor Co.
The automaker will start selling the globally popular crossover this week, targeting deliveries of 1,200 units a month, according to Takaaki Nagadome, who led the development of the new CR-V. Honda had stopped selling the car in Japan in 2016, betting the smaller Vezel is enough to meet demand for compact SUVs, he said.