Apple Announces New iPhone Event as Handset, Watch Images Leaked

Images show big and small OLED iPhones, gold color option
New products expected to fuel earnings in coming quarters

Gene Munster of Loup Ventures and Bloomberg’s Mark Gurman discuss Apple Inc.’s planned updates to the iPhone.Source: Bloomberg)

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By Mark Gurman

August 30, 2018 at 4:29 PM UTC

Updated on

August 30, 2018 at 7:43 PM UTC

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Apple Inc. set Sept. 12 as its most important day of the year when the world’s most valuable public company will unveil the next iPhones. A couple of hours later, images of two of the new devices appeared online.

The event will be held in Cupertino, California, at the Steve Jobs Theater on the company’s Apple Park campus, according Apple’s website. "Gather Round," the invite said, likely referring to the shape of the company’s new campus.