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Apple Buys Augmented-Reality Display Startup Akonia Holographics

  • The iPhone maker is said to be working on its own AR headset
  • Amazon and Google are also said to be exploring the technology
Inside The New Apple Inc. Flagship San Francisco Store
Photographer: David Paul Morris/Bloomberg

Apple Inc. has acquired Akonia Holographics LLC, a six-year-old maker of displays for augmented-reality glasses, as the iPhone-maker explores a foray into the burgeoning field.

Apple, seeking a breakthrough product to succeed the iPhone, is said to be prepping to ship an AR headset or device as early as 2020. Akonia’s “HoloMirror” technology is designed to project full-color images onto the transparent glass lenses of augmented-reality headsets, according to its website, a capability that will dovetail with the U.S. giant’s own efforts. Apple confirmed the deal, first reported by Reuters, via the typical statement it uses to verify acquisitions of smaller startups.