Siberian Uber Wannabe Takes Bargain-Style Business Model to U.S.
- Ride-hailing app InDriver lets passengers enter their price
- Service logged 1 million rides in Latin America in four months
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From a Siberian city locked in permafrost in Russia’s diamond mining region, a startup is growing thanks to a twist on the business model that has made Uber Technologies Inc. the world’s leading ride-hailing service.
While Uber and most copycats typically assign fares using algorithms that account for peak hours, traffic or even what they think a customer requesting a ride is willing to pay, InDriver lets passengers enter what they want to spend on a trip -- and drivers nearby use the app to accept or bargain for more.