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Coke Inks Deal to Buy Moxie, the Official Soft Drink of Maine

Moxie soda
Photographer: Pat Wellenbach/AP Photo

Coca-Cola Co. will buy New England cult-favorite soda brand Moxie from one of its independent bottlers as it looks to house more of its up-and-coming beverage brands under one roof.

The soda giant, which recently completed the refranchising of its bottling operations in North America, has inked a deal to purchase Moxie from Coca-Cola of Northern New England for an undisclosed amount. The independent bottler will continue to produce and bottle the fan favorite, and the distribution footprint won’t change under the new ownership.