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Netflix Gets Real About Reality TV With Mexican ‘Nailed It’

  • Cooking show is said to be retooled for international viewers
  • Other unscripted programs may be adapted for foreign markets
Nailed It!

Nailed It!

Source: Netflix

Reality is setting in at Netflix Inc.

Unscripted programming, a staple of broadcast and cable TV, is emerging as an important genre for the streaming giant. The company has released eight reality shows this year, including the revived “Queer Eye.’’ Now the cooking competition “Nailed It!” is being recrafted for Mexican viewers, people with knowledge of the matter said, becoming the first Netflix reality show to be adapted for a specific market.