BuzzFeed Will Now Ask Readers If They Want to Contribute Money
- Button asks fans to pay ‘whatever you like,’ from $5 to $100
- Publisher has no immediate plans to create an online paywall
Photographer: Andrew Harrer/Bloomberg
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BuzzFeed Inc. is asking readers to help pay for its news operation, marking the latest attempt by digital media outlets to find ways to make money beyond advertising.
The online publisher said on Monday that it will start testing a “contribute” button at the bottom of news articles. BuzzFeed has no plans to create an online paywall.