P&G Files to Trademark Some Millennial Phrases

What Does it Cost to be a Penny-Pinching Millennial?

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By Lauren Coleman-Lochner

August 23, 2018 at 3:52 PM UTC

Updated on

August 23, 2018 at 6:52 PM UTC

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SRSLY, P&G?

Procter & Gamble Co., the world’s largest consumer-products company, is trying to lock down the use of some of the millennial-friendly terms that litter social media.