Super Mario Creator Warns Gaming Industry: Don't Be Too Greedy

  • Shigeru Miyamoto at odds with focus on free-to-play model
  • Charging smaller, predictable fees more sustainable: Miyamoto
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The legendary video-game designer who created Super Mario and Donkey Kong has a word of advice for today’s industry: stop nickel-and-diming users.

Shigeru Miyamoto, 65, said Nintendo Co. is exploring different ways of charging people for games, shunning the free-to-play model that’s become a moneymaker in the $140 billion gaming sector. Instead, he called on his peers to deliver titles at fixed prices without over-charging players, which will create more sustainable businesses over the long term.