Italians Are Outraged at Benetton Family After Genoa Bridge Disaster

  • Italian family has become focus of outrage over bridge tragedy
  • Pledge of emergency aid may not be enough to stem criticism
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For half a century, Italy’s Benetton family has preached compassion through eye-popping ads for its eponymous clothing line that have included photos of a dying Aids patient, a black woman breastfeeding a white baby and, most recently, African immigrants being rescued at sea.

But now the Benettons themselves are the focus of public outrage after at least 43 people died when Genoa’s Morandi Bridge collapsed on Tuesday, threatening part of the family’s other, much more profitable business running airports, turnpikes and roadside diners from Santiago to Rome.