Amazon Is Ready to Take on Apple and Spotify in Streaming Music
- Online giant will mount first national TV campaign for service
- Music has become one of the most popular requests for Alexa
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Amazon is turning up the volume in the music business.
The world’s largest online retailer will mount the first national TV campaign for its music-streaming service, featuring ads with songs from Ariana Grande, Kendrick Lamar and Queen. They’re part of a larger effort that will extend to billboards, online video and radio, and to three countries -- the U.S., U.K. and Germany.