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Amazon in Talks Regarding U.K. Insurance Site: Reuters

  • Unclear what insurance products would be sold on the site
  • Amazon gauging interest in portal for insurance policies
Updated on Inc. is in talks with European insurers regarding the creation of a U.K. price-comparison site, according to a report from Reuters, citing people familiar with the matter.

It is unclear what insurance products would be sold, and there are no imminent plans to launch a site, the news agency said Thursday. Amazon is sounding out some of Europe’s top insurance firms to see if they would contribute to a U.K. price-comparison website, Reuters reported.